Copenhagen and New York-based architecture studio Bjarke Ingels Group (BIG) has designed a 420 ft. tall mixed-use observation tower to serve as a symbol for the city of Phoenix, Arizona. Located in downtown Phoenix, the 70,000 sq. ft. Observation Tower shall add a significant structure to the Phoenix skyline from which to enjoy the city's spectacular views of the surrounding mountain ranges and dramatic sunsets. Phoenix-based developer Novawest commissioned the team to create a destination attraction to provide both tourists and citizens of Phoenix the chance to enjoy the unique features of the Valley of the Sun.