Kris Aquino is the Philippines top celebrity endorser. This is according to the "20 Top Endorsers 2011 List" released by the Yes! Magazine.
A bit surprising, John Lloyd Cruz (number 2) surpassed the endorsement income of Megastar Sharon Cuneta (number 4) who was the 2008 Top Endorser. Following Sharon is Kapamilya heartthrob Piolo Pascual (number 4). Sharing the 5th spot, are celebrity couple Carmina Villaroel and Zoren Legaspi who have been in a series of commercials together and with their twins.
The list is said to based on the estimated total earnings of the celebrities from their various product endorsements. The last time Yes! made a list was in 2008.
Check out the full "20 Top Endorsers 2011 List" below:
1. Kris Aquino
2. John Lloyd Cruz
3. Sharon Cuneta
4. Piolo Pascual
5. Carmina Villaroel/Zoren Legaspi
6. Marian Rivera
7. Kim Chiu
8. Robin Padilla
9. Sarah Geronimo
10. Judy Ann Santos
11. Vic Sotto
12. Anne Curtis
13. Angel Locsin
14. Boy Abunda
15. KC Concepcion
16. Ryan Agoncillo
17. Dingdong Dantes
18. Gerald Anderson and Bea Alonzo (tie)
19. Jericho Rosales and Michael V. (tie)
20. Ai Ai delas Alas and Derek Ramsay (tie)
Meanwhile, here's the Yes! Magazine's list for 2008:
1. Sharon Cuneta
2. Aga Muhlach
3. Kris Aquino
4. Piolo Pascual
5. Marian Rivera
6. Judy Ann Santos
7. Vilma Santos
8. Robin Padilla
9. Richard Gutierrez and Maricel Soriano
10. Dingdong Dantes
11. Dawn Zulueta
12. Lucy Torres-Gomez and Angel Locsin
13. Manny Pacquiao
14. Sarah Geronimo
15. Lea Salonga
16. Edu Manzano
17. John Lloyd Cruz
18. Toni Gonzaga
19. Anne Curtis
20. Ruffa Gutierrez