The video was created by the Creative Media & Film Society of the Philippines (CreaM) which is being spearheaded by Governor Imee Marcos. The other members of CreaM are Cannes-awardee Director Raymond Red, Raymond Lee (the director of the critically acclaimed film "Ang Pagdadalaga ni Maximo Oliveros"), the animators of Disney, Hannah Barbera and Toei Japan (Manila), and some game developers.
Seeking to improve and develop Original Filipino Content in the creative industries, CreaM has the end goal of positioning the Philippines as Southeast Asia's creative media producer.